GFR Inc

8557 154th Avenue NE, Building K
Redmond, Washington 98052

Fax: 425.885.5957

Phone: 800.275.3654
Phone: 425.284.3358

Our Team

Gerry Gilbertson

Brings over 29 years of sales management experience to the foodservice industry.
Gerry has attained the Certified Food Service Professional (CFSP) and ServSafe qualifications. He currently serves on the Washington State School Foodservice Association Steering Committee. In recent years, Gerry has had membership in or worked with the regional chapters of the American Correctional Foodservice Association and the Foodservice Consultant Society International. Gerry received his B.A. from Pacific Lutheran University and a M.A. from Western State College of Colorado. Based in the Seattle market, Gerry focuses on the specifying segment with foodservice consultants, designers and end users, educational market, correctional facilities and key strategic customer relations in Washington.

Gerry can be contacted at: gerry@gfr2000.com Cell: 206.714.8195

Michael Fereday

Bringing over 12 years of marketing and sales management experience to the Pacific Northwest Foodservice business.Michael was born and raised in Indianapolis and attended Indiana University, earning a degree in Business and Communications. He started his career in territory sales management in Seattle for Lincoln Foodservice Products, Inc. and then most recently served as Vice-President, Sales and Marketing for Eugene, Oregon based Curtis Restaurant Equipment, Inc. Living in Seattle, Michael will be responsible for new business development and working closely with Gerry on key customer accounts.

Michael can be contacted at: michael@gfr2000.com Cell: 206.714.8223

Elise Roberts

Elise has been in the Foodservice Industry for 28 years. She began supplying equipment and design to Convenience Stores in the Five Western States while working for a distributor. Later, she became a representative for many of the lines which she supplied and designed. In 1985 she took a position with Hadley & Associates, and independent rep firm covering the five Western States. Elise, later, became a shareholder in this company.

In 2000, the original Hadley & Associates name was changed to GFR, Inc. Elise takes responsibility for Oregon, SW Washington, Idaho and Alaska calling on Foodservice Equipment Dealers, Consultants, Architects and Mechanical Engineers. Elise is a designated CFSP calling on knowledge for all facets of the foodservice equipment and design aspects.

Elise was awarded the prestigious Young Lion designation by her peers within the industry. She has also belonged to many organizations; Oregon School Foodservice, Chef De Cuisine, and HVAC.

Elise can be contacted at: elise@gfr2000.com Cell: 971.219.6563

Dani Hallett

Dani brings 18 years of industry experience to support us out of our Redmond office. She can be contacted through our Customer Service number below.

Dani can be reached at dani@gfr2000.com

Saucy Hallett

Saucy bring in two years of ball catching and fetching experience to better serve our customer service department.

Saucy can be reached at info@gfr2000.com

Elijah Davis

Elijah is the newest member of our Customer Service Team. His experience is intense with a BA in Marketing from Georgia College State University and an Associate of Applied Science in Baking and Pastry Arts from Johnson and Wales. Elijah comes from 10 years of cooking in the food and baking industry. He has worked at artisan bakeries, Relais & Chateau hotels, and James Beard award winners. Recently making the move to another side of the food industry held an internship at MAFSI. He can be contacted through our Customer Service number below.

Elijah can be reached at elijah@gfr2000.com

Needing just general information, or not sure who to contact, use the form below and the information will be forwarded to the appropriate Representative.

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